Promotional Bundle

A bundle is a set of multiple Marketing Products that are put together to form a bundle. It offers several products for sale as one combined product. The bundle may contain complementary products and is used for promotion and marketing of your business products. You can sell a set of products at a lower price compared to the total cost of all the included items. Bundling allows consumers to benefit from a single, value-oriented purchase of complementary offerings.

Pursuing a bundle pricing strategy allows the supplier or retailer to increase the profit by giving customers a discount when buying the bundled products. Note that the customer cannot choose to buy only some of the items from the bundle. For example, a retailer offers a promotional bundle for women, and this bundle consists of a tunic wear, a bag, and a pair of shoes. A customer needs to purchase this bundle as a whole. A retailer can sell this bundle at a lower cost compared to the cost of buying the items separately.

Purpose:	The purpose of this document is to show you how to make a promotional bundle in the system. You will be guided through the different stages that are involved in the configuration of a promotional bundle.
Target Audience:	Administrators Marketing Professionals Analysts
Prerequisites:	You must have valid credentials to access Contentserv PXP system. More than one Marketing Products must exist in the system.
Key Terms:	Marketing Product: the Marketing Product represents the marketing and promotional sales aspect of MDM product. It is virtually composed of MDM article along with the marketing and sales information.

How-to: Use a Promotional Bundle

Configure a Promotional Bundle from the Administration Side

• Log in and go to Administration.

• Navigate to Data Model → Classes → Marketing Content → Marketing Bundle menu.

• Click on the “+” icon to create the marketing bundle.

• On the pop-up window, enter the Name and Code. Enable the slider if you want to create a nature class. Select Promotional Bundle from Type then click on the Create button.

• Go to Explore to view the Dashboard.

Create a Promotional Bundle

• Click on the user profile and select MxM from the drop-down list.

• From the left pane, click on Bundles.

• Click on the Create drop-down menu and select the created Marketing Bundle class to make a bundle out of Marketing Products.

• New bundle is created and you will be redirected to the content open view for a bundle.

• In the Marketing Products section under the Overview tab, add products to make a promotional bundle.

• Click on the Add Product(s) icon.

• Select the Marketing Products that you want to add to the bundle.

• Click on the Add icon.

• Click on the Back icon to go to the bundle content open view screen.

• In the Overview tab, view the Marketing Products that have been added to the Marketing Products section.

• From the content open view, click on the Edit icon and enter a name for the bundle.

• Click on the Relationships tab and click on the “+” icon from the Images section to add an image to the bundle.

• Select an existing image or add a new image. Click on the Create drop-down menu and select Image.

• In the image class open view, click on the Add Image icon to upload an image.

• Click on the Save button.

• Go back to the content open view for a bundle to view the image added to the bundle.

• View the created marketing bundle in the Bundles menu.