Marketing Product

The Marketing Product represents the marketing and promotional sales aspect of MDM product. It is virtually composed of MDM article along with the marketing and sales information. The promotional prices can be present at the marketing Product level as recommendations.

The user can track down the sell-side or buy-side units and prices for a Marketing Product in MDM/PIM via relationship hierarchy. Product performance, usage in campaigns/promotions/marketing channels and other web analytics info is stored at Marketing Product level For each MDM/PIM article directly used in a Promotion or publication, a Marketing Product will be created automatically in the MCM background.

Purpose:	This document will help you configure and create marketing Products in Contentserv PXP application.
Target Audience:	Administrator Marketing Professionals Analysts who will create a Marketing Product
Prerequisites	Access to PIM/MDM Products Tags, Relationships
Key Terms	CS Desktop Publisher: the Desktop Publisher is a plugin for simple data transfer and updating functions. It is available as an additional option for templates and dynamic editing in the print sector. The Desktop Publisher allows you to use and update Contentserv system objects in Adobe © InDesign © documents. Frames and individual texts will be assigned to variables which can connect them to system objects like products or images. This will allow for ease of creating and updating documents which are based on an object or document template. Whiteboard: Whiteboard is a feature in the Contentserv system, which is similar to Adobe © InDesign © application. There are two types of target audiences who will be involved in the publications. One is a planner who will actually plan the publication. The other one is a designer who will make the layout and will prepare the templates using Adobe © InDesign © software. Desktop Publisher will help the planner to plan how a publication should look like. Workable Area: the Workable Area is defined while creating a document template in Adobe © InDesign ©. A designer will define this area using an Adobe © InDesign © frame in a document template. The Workable Area is a dynamic area where products will be placed in Desktop Publisher. Slot: the Slot is a place in a document template where a product is placed while planning the document template in Whiteboard. A planner will split the defined Workable Area of a document template into N number of rows and columns according to his need in Whiteboard. Thus, he will create a slot, which is a separate space for each product. Now, a planner can place products into separate slots, where one slot will contain a single product.

How-to: Configure Marketing Product

• Login to the Contentserv PXP application and click on the profile icon to switch the catalog.

• Click on Administration icon and then scroll down to Marketing Content under Classes.

• Click on Marketing Product and then the + icon to create a Marketing unit. Fill in the details. Set the context to “unit” and click Create.

• Click on Marketing Product and then the + icon to create a single article. Fill in the details and click Create.

• Once the Marketing Product is created, click on the plus sign to add a Property collection and select “General Information”.

• Add Unit class.

• Scroll up to the Relationship section and select Data Transfer Properties for the selected property. Coupling in Data Transfer properties allows flow of data from the link MDM product to the MCM product.

• Click Save.

How-to: Create a Marketing Product

• Click on the admin icon and the Select MxM from the profile to switch catalogs.

• Click on the desired Products and Create create a new single article.

• You may create more than one products by clicking on the checkboxes. Click the Refresh icon Refresh the page to see the Marketing Product created.

• Depending on the nature of Data transfer properties (Tight coupling/Dynamic coupling, etc.) selected you may or may not enter values.